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Athletic Club of California
- Contest: Chivas USA Rebrand Competition (closed)
- Submitted by: Fenton
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Generic Description:
This re-brand aims to create more than just a football club but a total new brand.
The Athletic Club of California would be a state wide club that encourages everyone in the state to join. This doesn\'t discriminate on any particular city or racial background. If you are from California and like Football, then this would be your team.
It aims to overshadow the existing California based teams.
It is created in a retro fashion of having a club with professional and amateur teams at all levels in all sports. This enables development of strong grassroot foundations on which to build on.
The Athletic Club of California would be based in Los Angeles thus negating the need to relocate the team. In order to tap into new markets, Home games could be played all around the state if required.
The badge is simple, colours come from the flag of California and feature the Californian Grizzly Bear and Lone Red Star and the Red Stripe of the flag. The club name is displayed along with the relevant sport.
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