ARGENTINA REDESIGN

  • Contest: CRCW 2015 - 2025 [ARCHIVE]
  • Submitted by: elfisho
  • Generic Description: I approached this by revisiting the older versions of the logo. Stripping back the additional layers of faff, I removed the wreath and focussed on the wordmark, creating something that honours the original but is a considered, ownable asset. The introduction of navy creates a focus and the gold/bronze shade has been warmed up.

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