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Panathinaikos Home kit with Kappa (Fantasy 19/20)
- My biggest regret in this is using realistic applications to the shirt, like the proper sponsor logo. Since I oppose the use of the red - black icon, I should have editied and applied one where the inside is fully green, just like an outline in the away shirt. One of the things I have learnt from the kit industry is that sponsor entities specifically ask for the brand's colours to appear in the home kit, as the imagery contracts suggest that the home one will be assigned to most matchdays. The football foverning bodies probably approve this strategy in awareness of the external income that benefits the participating clubs. On the other hand, what if a better sponsor sold more kits? A person wearing a kit in public is an interactive ad that expands brand exposure. The man who proves to measure these things accuretly will be a usedul evaluator in the kit industry.
- Tuesday, 16 July 2019