In 1847 Fry's produced the first solid chocolate bar for widespread consumption, and in 1902 they began selling the UK's first milk chocolate - 3 years before Cadbury's Dairy Milk was introduced. Fry's branded their new product as 5 Boys Milk Chocolate, linking it in the consumer mind to the trusted 5 Boys (dark) chocolate they had already been producing for some years. The famous advert shows a young boy's face passing through 5 expressions of 'Desperation, Pacification, Expectation, Acclamation and Realization' as he eats his Fry's chocolate. Five Boys chocolate was produced until the early 1970's. Fry's is now part of Cadbury Schweppes.