Didn't spot this when it was first posted. I've never seen this suggestion before but if Umbro/RoI were to come to an agreement with Eircom to put the sponsor's logo towards the bottom at the back would it improve replica sales? If nothing else it would certainly appease fans. Eircom should remember that they get more for their money than (m)any other national team sponsors so it would be great if they'-) be flexible about the position on the shirt.