I look at this and it just doesnt say "Atlas" to me. Did you see what Atlética did with their latest kits and the Z theme? they´re nicknamed Zorros, spanish for Foxes)
I was quite taken with Atlas' colours from when they was with Kappa and used a similar cream and red design. I know where you're coming from on the 'it doesn't say Atlas' comment.
The cream color doesnt really appeal to me, but my biggest problem is the sort of striped bits on the lower sleeves...
Heres the 09/10 collection: http://todosobrecamisetas.blogspot.com/2009/07/uniformes-atletica-del-atlas-0910.html Heres the 08/09 collection: http://todosobrecamisetas.blogspot.com/2008/07/nueva-piel-del-atlas-marca-atletica.html
The hoops on the sleeve would be pretty much a design feature for all kits on this template, visible or maybe watermarked and Dinamo where it was checked.
Maybe if I made the middle hoop on the sleeve and shorts black it would have looked 'more Atlas', or maybe just a bit more black in general.
I think the Zorro Z looks cheesy on most of the kits, the only one which doesn't is the all black one with the larger Z which fits in better in my opinion.