The Staffordshire knot is part of the shield outline, and above the club name is the motto of the city, Vis Unita Fortior (Strength United is Stronger)

There are 6 stripes for the six towns of the Potteries, and a pair of Bottle Klins. On the stripes, the year of foundation is printed.

Please click on the zoom button to see in full detail, comments would be cool.