Trying to maintain Manchester United's iconic shape and typography. The most notable change is the replacement of the shield shape, that houses the ship & devil icons, with an oval shape that feels more at home inside the Man U crest. The oval shape is similar to that of famous italian clubs like AC Milan, Juventus (old) & Hellas Verona (old). Other changes include: - a squiggle to separate the ship from the devil.- iconography has reduced in size.- removal of crest 'ribbons'.