Never make me do this again, Bower. Anyway, The shield shape is lifted from the old civic arms. The hops, barley and barrel are all symbols depicting Burton's brewing industry, and were all present on the 1993-94 crest. Alongside those are two of Burton's iconic bridges, Burton Bridge and Ferry Bridge. "Burton Albion Football Club" appears at the top while "The Brewers" is relegated to the bottom of the crest as only having a nickname on the crest is rather an unusual feature. And the fat bloke kicking a football is gone. That's the most important bit. Screw history, it just looks daft.