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One of the great ruminations of football kit design is the concept of multi-purpose shorts and socks.  That is to say, shorts and socks that suit, generally speaking are designed to suit, at least two of the outfield shirts in any team's season wardrobe. There is a call for flexibility in this area due to greater emphasis than ever before being put on the avoidance of the "overall clash".  The implication seems to be that when two teams face-off they should not ap...

Whilst I make no apology for being opinionated, it occasionally becomes necessary for me to qualify my remarks.  For example, I recently railed against the use of sublimation in football shirt manufacture, only to have it pointed out to me that major sportswear manufacturers utilise the technique to create stripes, hoops, sashes and other integral patterns.  I was, of course, aware of this and merely hadn't been explicit enough in outlining that I was referring to sublimation...

"Ruined by the sponsor(s)" is an oft-repeated refrain on football shirt websites, particularly FootballShirtCulture.com, generally expressing disappointment at a warmly-received design carrying an organisation's logo which is to its detriment. Football clubs need to make money.  More than ever before, any potential injection of funds into a team's progress has to be considered, even with significant drawbacks.  Chelsea took money from a Russian oligarch with a ...

di·vest   [dih-vest, dahy-]  verb (used with object) Commerce . a. to sell off: to divest holdings. b.to rid of through sale: The corporation divested itself of its subsidiaries. Me neither.  Put simply, Nike are going to try to sell Umbro as they're losing money. Now, I'm about to argue pretty convincingly that I saw this coming, quoting myself seemingly spotting warning signs and melodramatically prophecising. Don't believe a ...

Since I started writing this blog some four years ago a common theme has been recurring.  That is the desire to see football fans involved in the design process, either by way of consultation, kit votes or simply allowing the fans to design the kits themselves in competitions. Well now I'm done.  We've got the input, we've had our say, the manufacturers and clubs have moved on the information we've given them and we've been greatly rewarded.  Now it'...

Dave Woods paused for effect immediately after delivering the dramatic news. With Channel 5 having hit the jackpot with their serendipitous adoption of Athletic Bilbao's Uefa Cup campaign - and reclaiming the formerly mocking "Thursday Nights on Channel 5" chant with all stigma banished - the commentator now had the opportunity to consolidate this success with a surefire winner. News had come through that Atletico Madrid were through to the Final and should Bilbao get past Sport...

The geniuses at Nike have done it again. If you are not aware, they were responsible for the recent debacle of releasing a pair of trainers for St Patrick's Day, which were described in the clumsiest of Guinness-referencing adjectives, and named, I kid you not, after the moniker given to the horrendously vicious British paramilitary unit which tortured and murdered Irish people in the early 1920s, the Black and Tans. The only explanation for this PR disaster must be that a little wor...

As I have mentioned before, somewhat unconvincingly, the "football" in "football design" doesn't have to refer to association football.  There are several other codes which fall under that umbrella term. I've already covered rugby and there is of course plenty to write about in Australian Rules football and American Football, but this time I'll focus on the Gaelic Athletic Association's version of the sport and its virtually synonymous primar...

Something I touched on recently in The Second Best Titled Blog Article Ever™ (I'm, naturally, also responsible for the best) that deserves expanding on is the yin to the rise of the baselayer's glorious yang - the demise of long-sleeved football shirts. As wrapped up as I've been in celebrating the - as yet not entirely tapped - possibilities of undergarments, I've perhaps negected to pay true tribute to the mainstay of football through the ages, which is now serious...

Firstly, an apology. I did come up with the title myself but it seems as though the cycling community got there first. And second.   And as art so often imitates life, those pesky cyclists have set the bar for how to carry off undergarments and accessories to complement their activity's standard outerwear.   Fittingly, one of the earliest additions to shirt, shorts and socks that were seen on the football pitch with any great regularity were the humble cycling sh...

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