Being a Brit living in the US, especially in a city about to get it's own MLS team (Atlanta), I've been doing some design work with the fan groups in Atlanta and with the club.
I saw an old graphic from around 2010 hypothesising the future franchises for MLS by 2020 and how it could look. Some of the teams came about with different names, Atlanta, Minneapolis, Orlando, etc.
I decided to give myself a new project to introduce and brand some new teams for an MLS system by 2024. I've included the upcoming franchises of Atlanta, Minneapolis and LAFC, and will add in 9 more teams (Miami Beckham + 8 more). The cities I have chosen will be revealed one by one, some based on the future MLS expansion plans, some for my own choices to just spice up the league geographically now that I have broken the MLS up into 4 leagues.
This will be running for a few months, but here is the start of it all. I'm still working on some solid teach franchise names, so when I reveal a new city, any ideas or feedback will be great.
Each team will get a Club Crest plus Home & Away kit designs as part of my launch.
For one who cares so much for baselayers, to have not written about this particular subject before is quite the oversight. Sorry, to be clear, I've certainly written about baselayers - like here - but this article acts as a 15th anniversary celebration of a…