For my entry, I decided to make a different approach.
St. Pauli is well known for its fans, which stand out as an important social group, which values such as anti-racism, anti-homophobia and anti-sexism. Also, the Sankt Pauli quarter is a very strong community, quite different to the rest of the city of Hamburg. That’s why for my design I focused on the skull and the shinbones, which is the symbol of St. Pauli’s fans, and it’s currently almost the “alternate” logo of the club.
I kept the circle shape, added a wave pattern to the black background, because Hamburg is a Port City. I kept the city’s crest at the bottom of the design, to maintain the link between the club and the city.
I use Off-White because it’s closer to the real colour of the bones, and to make the design look kind of retro.
A long, long time ago, in a galaxy far, far, away... John Devlin returned to The DesignFootball.com Podcast to discuss the retro shirt and kit market. And what fun we had discussing this fascinating marketing frontier. With so many retro shirts available,…