Hull City revealed its new official crest which will be used on all club collateral from the start of the 2014/15 season.
The new crest retains the familiar tiger at the heart of it whilst another nod to the heritage and history of the Club comes with the inclusion of the year ‘1904’ at the base of the crest, which makes the most of current trends in business branding.
So is it acceptable to wear a football shirt/kit? A form of this question has been asked this week, and answered, in a manner of speaking, by Guardian fashion journalist Hadley Freeman (me neither). The World Cup's on - it's silly season, where mainstream journalists talk rubbish about something they know nothing about.
Ms Freeman actually starts out ok, identifying that the wearing of football shirts is often (nay, generally) to denote affiliation or leaning. Yes, it can be used to create a sense of community, Hadley, but also to differentiate oneself from others.
South American club shirts feature heavily on DF - it helps that some of the site's finest designers are from that part of the world - so it's great to see a few recent competitions centred on that continent.
The Liga Postobon (Colombia) comp included several of the familiar traits - particularly in bold designs - but interestingly also surely owed a lot to Umbro's recent "Tailored By" influence on the country, with subtlety and restraint fighting their corner.
This isn't the first goalkeeper kit design competition on DF, but history has repeated itself in more ways than one. The original example was similarly (under)subscribed, but for one specific reason they were both worth the time an effort.
First time around it was an incredible - though probably Fifa reg-bothering - Umbro design which tasted glory, and on this occasion a Nike France number (which would probably dodge sanction despite the Tricoloreography) was top dog. And, it must be said, despite some lovely entries, the winners were both head and shoulders above their respective competition.