Major League Soccer is in the midst of a rebranding process, and a big part of that is the launch of the new crest.

The spare design, called the “MLS Crest,” comes in the colors of the U.S. and Canada and features three stars that represent the ideals displayed by the Portland tifo – community, club and country. The diagonal line “captures the fast-paced nature of the game and a league that’s on the rise,” and emerges from the bottom of the shield to “create a little bit of extra energy,” Handler said.

America!... Well, you know the song.  And the sentiment rings true, in recent seasons, when discussing the ever more spectacular and exponentially improving MLS.  So, yes, you've guessed it - DF got involved with a just for fun competition!
Two new Florida franchises are set to join MLS: Orlando City SC in 2015 and, backed by English and US soccer legend David Beckham, a Miami entity which currently still awaits an offical name (though the ridiculous "Miami Beckham United" shouldn't be discounted).  These two sides will need kits and crests so, as is our wont, we managed to provide them with a whole host of options.

It's been an incredible Spring and Summer 2014, with incredible ends to domestic European seasons and, of course, the delight that was the 2014 World Cup in Brazil.  And then there's the competitions on DF...

Several months ago now, a competition was opened (just for fun - we love our just-for-fun comps!) to provide an opportunity for fans of club sides to design a whole season's wardrobe for their beloved.  And in came the entries, in came the votes - a refreshing twist to decide the winner - and, finally, the victor was crowned.

Brisbane Roar Football Club has released a new club crest ahead of the 10th Hyundai A-League season. Brisbane Roar has competed under the former crest since the inception of both the club and competition in 2005.
Recent research conducted by the club showed members and those closest to the club wanted a more traditional crest to represent the three-time Hyundai A-League Champions and two-time Westfield W-League Champions on the world football stage. 


Hull City revealed its new official crest which will be used on all club collateral from the start of the 2014/15 season.

The new crest retains the familiar tiger at the heart of it whilst another nod to the heritage and history of the Club comes with the inclusion of the year ‘1904’ at the base of the crest, which makes the most of current trends in business branding.

So is it acceptable to wear a football shirt/kit?  A form of this question has been asked this week, and answered, in a manner of speaking, by Guardian fashion journalist Hadley Freeman (me neither).  The World Cup's on - it's silly season, where mainstream journalists talk rubbish about something they know nothing about.

Ms Freeman actually starts out ok, identifying that the wearing of football shirts is often (nay, generally) to denote affiliation or leaning.  Yes, it can be used to create a sense of community, Hadley, but also to differentiate oneself from others.

South American club shirts feature heavily on DF - it helps that some of the site's finest designers are from that part of the world - so it's great to see a few recent competitions centred on that continent.

The Liga Postobon (Colombia) comp included several of the familiar traits - particularly in bold designs - but interestingly also surely owed a lot to Umbro's recent "Tailored By" influence on the country, with subtlety and restraint fighting their corner.


We at are very happy to announce a new partnership which we hope will capture the imagination of DF members, and provide some reward for all the incredible work which we so regularly see submitted to the site. is teaming up with to offer the opportunity for designers to showcase their work on high quality t-shirts - with a commission paid each time their design gets sold via the Footytees website. (read more about the commission here)

This isn't the first goalkeeper kit design competition on DF, but history has repeated itself in more ways than one.  The original example was similarly (under)subscribed, but for one specific reason they were both worth the time an effort.

First time around it was an incredible - though probably Fifa reg-bothering - Umbro design which tasted glory, and on this occasion a Nike France number (which would probably dodge sanction despite the Tricoloreography) was top dog.  And, it must be said, despite some lovely entries, the winners were both head and shoulders above their respective competition.

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