GTA, or Grand Theft Auto, as I, a metaphorical granddad, would have it, is undeniably a staple of modern culture.  Accordingly, it surely deserves some football teams and - this is where we come in - some football kits.

Of course, with GTA largely set in the USA, the kits - and crests - delivered by this comp are really for soccer teams, so forgive me for that oversight.  What I mean by that is, don't smash into my car with "yours", drag me out and make off in my vehicle, don't beat me up with a baseball bat, or shoot me in the face with any of your firearms, and certainly don't - seriously? - rape me.

The Brasil 2014 World Cup was great - few people, no matter how worthy their politics, can deny it - but one area where it perhaps - perhaps - fell down was in the quality of the kits.  Particularly the Away kits, which are generally the opportunity for designers to unleash the extravagances of their extravert, yet generally closeted, psyches, largely underwhelmed rather than offended.

Here's where we come in.  As a symbol of the tournament's satorial shortcomings, the holders - Spain - had to call upon an emergency white change outfit for their disasterous first match.  Even that was nothing to write home about, and a browse through our galleries will show what can be done when the Furia Roja wear blanco!  So, before the tournament began, we had a little comp running to give the sides some imaginative options.

Continuing our roundup of this year's just-for-fun competitions, something we're a little obsessed with on DF is the concept of teams wearing change strips in the colours of their rivals - so here's a comp covering exactly that.

The entries were - surprisingly - a little thin on the ground here.  I have no idea why that was, as the premise certainly allows for plenty of cerebral muscle flexing, but the best things often come in small packages, and that argument can be applied here.

Earlier this year, DF was honoured by something of a celebrity of the kit design world.  Jason Lee, professional sportswear designer, once of adidas, now of hummel, invited the members to design kits for St. Pauli - the cult German football club, as I'm sure anyone reading this is aware - each with the aim to impress him enough that he would declare them a winner.

So far, so DF.  But there was a twist: hummel had just landed the St. Pauli kit contract, and guess who had designed the 2014-15 strips.  Yep, Jason himself.

The first major milestone en route to the 2018 FIFA World Cup Russia was passed on Tuesday evening when the tournament’s Official Emblem was unveiled in Moscow.

When the eagerly-awaited moment of unveiling arrived it was done in spectacular style. Three astronauts at the Russian space station revealed the hotly-anticipated new World Cup Emblem from their space capsule and subsequently the visual icon for the 2018 World Cup in Russia was brought into the television studio to rapturous applause.

 

Arsenal Football Club. For some, "The Pride of (North) London", for others a band of vagabonds mutated into a corporate behemoth with business savvy the likes of Manchester United and Real Madrid can but dream of.

And this is Arsenal.  The anachronism.  I won't bore you with an analysis of their idiosyncratic juxtaposition of tradition with forward-thinking marketing nous; I will instead bore you with an attempt to tear apart one of their most treasured kit traditions: The Sleeve Rule™.

Ok, so this competition was run, and was closed, a little while ago now.  Long before the actual new Umbro Everton kit was unveiled, in fact.  And we agree that the real thing is a beaut', but it certainly didn't hurt that we gave it a go as well...

The news that the double diamond was to return to Everton shirts was widely welcomed.  The brief dalliance with Nike - one season of teamwear, one season of reasonably bespoke outfits sullied with an unpopular crest - received a mixed popular and critical response and the ostensibly English company was expected to deliver.  So excited were DF members, that a comp was set up and the entries seemed to nail Umbro's current voice.

The Columbus Crew unveiled its new brand and visual identity at an exclusive event at the LC Pavilion in downtown Columbus. Evolving to Columbus Crew Soccer Club in 2015, Investor-Operator and Chairman Anthony Precourt revealed the club’s new badge at the ceremony alongside Columbus Mayor Michael B. Coleman, Major League Soccer Commissioner Don Garber and the entire Black & Gold roster.

The new Columbus Crew SC brand will be implemented through a few select elements in 2014, including stadium signage, merchandise and digital executions. Full brand implementation will take place at the beginning of 2015. 

Portsmouth FC will be changing their crest on shirts after a survey of fans indicated there was an appetite to do so. 

From the 2015/16 season, the kit – which fans will get a say on next week in a consultative vote – will sport a traditional star and crescent design on a Swiss-shield, based on the highly popular 1912-style crest which was put on the commemorative ‘Pompey Pals’ home shirt this season. 

September 04, 2017

The Dual of the Style

For one who cares so much for baselayers, to have not written about this particular subject before is quite the oversight. Sorry, to be clear, I've certainly written about baselayers - like here - but this article acts as a 15th anniversary celebration of a…

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