Southampton, we're sure you'll agree, have been a revelation this season. Expected by many to have struggled - due to the departure of several first team players - they have, so far, improved upon last season's showing.
A dynamic football team needs to dress dynamically. When this competition was announced, the Saints had announced the departure of adidas due to issues arising in the partnership. Been there, adidas, but the expectation was that Southampton would be signed to another manufacturer, rather than (ostensibly) produce their own apparel. The comparison has been made that it's like dumping your girlfriend because you prefer masturbation...even if she was treating you badly.