Luxury Swiss watch giant Ebel announced a sponsorship deal with Rangers that will see the launch of a £7,000 club watch.
The company has become the team's official timekeeping partner in the agreement, which is worth a six-figure sum.
Around 150 limited edition Rangers watches will be produced and a digital Ebel clock has been installed at Ibrox Stadium.
Chief executive Bain said: “Ebel has strong brand values around quality, tradition and professionalism. When we started discussing the partnership it was clear these are as important as football success. In today’s times, global brand owners are researching partners much more and it is pleasing that Rangers have become partners with Ebel as we pride ourselves on quality and tradition.
“Arsenal, Ajax and Bayern Munich are three of Europe’s biggest clubs so it is pleasing that Ebel looked across Europe and felt comfortable that Rangers sat equally alongside such icons.
“Sponsorship is increasingly about creating a partnership and with Ebel it’s not just about cash. They have also funded some of the media enhancements which improve the football experience and have donated watches for club charitable events.
“They also took a sophisticated approach to targeting and acknowledged it was better to install a quality display case at Ibrox and Murray Park than go for a broad brush approach due to the nature of the product.
“By doing this, Ebel has immediately imbedded itself in the Rangers environment and moved beyond simple badging to creating opportunities that fans will appreciate and respect. We are seeing similar approaches being adopted by other global brand owners that we are in discussions with.”