Has the dust settled yet? Juventus, the Old Lady of Italian football, and Italy’s most successful side domestically, have ditched their famous black and white stripes - bestowed by England’s Notts County, no less - not in favour of their original pink, which may have seemed a logical temporary measure, but to be replaced by black and white halves.

In fairness, there is some pink, in the form of a thin central stripe - just the one, mind - but the cruel demotion of Notts County from the Football League just as the Turin giants look their gift horse in the mouth really is darkly poetic. Light and dark-ly poetic. Chiaroscuro-ly poetic.

Anyway, there’s been a backlash. There’s always a backlash when a team makes a drastic change with their kit. I, however, am not particularly bothered. There are things, of course, because there are always things, but the broad shift I - whisper it - quite like.

Note: For those who place importance in the truth, we suggest checking the date of publication of this article. For those who value football kits above all else, please enjoy this article unreservedly.

There have been several events in the over ten-year history of DF that have staggered me. The good, like so many members becoming bona fide kit designers in some shape or form, the bad (but partially good), when kits from the site get turned into the real (counterfeit) thing by opportunists, and the ugly, when horrid, scruple-free teamwear companies lift designs off the site to put into their catalogues without a thought for, or certainly a payment to, the designer.

But in early January, something very odd happened, which plunged DF into the world of politics and current affairs. Two new entries were uploaded to the League of Blogacta gallery (it’s been delayed, but it’s on its way, so get your kits in), one consisting of a kit with Union Flag (Jack) stylings and a UK crest, and the other with a very EU-y bent in kit and logo. MuseumofJerseys.com have kindly re-rendered this in the header above.

Five Football Kits We Deserve to See Again

You may have noticed that retro kits are pretty de riguer. A little while ago, I recorded a podcast with John Devlin on the subject of re-releases, or reissues, and specified to him that we’d be discussing that complete copy culture specifically - though not without its discrepancies in most cases - and not the - subtly different - trend for new kits that look a lot like previous ones. Cover versions, if you will. And as the global authority on cover versions (even with the spelling mistake, it got me Keane tickets dinnit) I intended to chat to someone - perhaps John - about the latter at a later date. Inadvertently, that later date arrived with our talk about the 2018 World Cup kits.

So let’s start this look at which kits should be revisited in that way - the title didn’t give it away? - with an international example…

The DesignFootball.com Podcast - Episode 30

Here's Episode 30 of The DesignFootball.com Podcast. Don't worry about Episode 27 - don't call it; it'll call you. No, Episode 30 is great, and features a DF member in the form of Angelo Trofa, or Amadeus Angelillo as he's known around these parts.

For those not familiar with Angelo, he's largely a fantasy designer, certainly in the world of football design, and his kits have been featured on websites and in publications far and wide, mostly off the back of his Football Strip Concepts magazines and, more recently, his huge following on Instagram. But that's not to say his designs haven't infiltrated the "real" world, and he's certainly an example of a designer whose seen at least one shirt got real.

International Football Shirt Sponsorship - The Potential

One of the most regularly heard opinions on international football shirts is that they are blessed by the lack of a sponsor. In fact, the reverse is also true, in that club shirts - see the coming season’s Ipswich Town shirts - are often regarded as ruined by the sponsor’s branding. This received wisdom has is merits, but doesn’t provide the whole story.

Indeed, many club shirts are enhanced by their sponsor. But that’s steady ground. Club shirts, for the last three or four decades at least, are meant to have a sponsor’s logo plastered across the front. But how about international shirts?

Check the date of publishing for this one, folks. We hope you enjoy, and what does the truth matter anyway?


The Arsenal 1988-1990 Home kit has always intrigued me, so when I was provided with some very interesting information about it, I enlisted the help of the brilliant MuseumofJerseys.com to tell the world.

“If it looks like a duck, swims like a duck and quacks like a duck, then it probably is a duck.”

The duck test, which may have long been subconsciously applied to this particular kit by hundreds of football fans, before being bypassed with head-scratching resignation, has, it turns out, come good again.

Episode 27 is currently missing (at point of publishing). Well spotted. It'll be here later, and we apologise for its current omission. But this is a great one featuring a chat with Shawn from the St. Pauli FC podcast Fell In Love With a Girl.

A left-wing supporter base for a cult football team with an interesting kit history - including the uncommon colour palette - St. Pauli is an incredibly interesting subject. Particularly as this podcast episode was recorded in the aftermath of the G20 conference in Hamburg - where St . Pauli are based.

So, what a year it's been. Yes, largely podcast-free. Or so you'd think. In fact, we've recorded some, but, due to a combination of work commitments, technical issues, and good old chronic procrastination, we haven't published them.

So here's one. This treat was recorded with highly-respected French football journalist Mohammed Ali way back in the Spring, just as the 2016-17 season was coming to an end, and covers the Olympique de Marseille 2017-18 kit releases, and the upcoming implications of the transfer over to Puma.

The DesignFootball.com Podcast - Episode 25

A long, long time ago, in a galaxy far, far, away...

John Devlin returned to The DesignFootball.com Podcast to discuss the retro shirt and kit market. And what fun we had discussing this fascinating marketing frontier.

With so many retro shirts available, both officially and, well, let's say unofficially, and so many modern kits taking their cues from the iconic examples of yore - perhaps something worth revisiting itself, aptly enough - the subject was begging to be tackled, so we did exactly that.

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